The strategic aim of furniture export from Serbia is to reach the export of $50 million by 2005, and $150 million by 2010. The key measures for achieving these aims are:

•  Production of wood furniture, with an emphasis on seating, dining room furniture and bedroom furniture, for markets in western countries.
•  Production and export of furniture components (doors for cabinets, seats for chairs, etc.).
•  Fundamental changes to design, functionality, quality and use of new materials.
•  Specialization and integration of the large number of small and medium companies.
•  Restructuring program based on the principles of specialization.
•  Implementation of ISO quality standards.

Target markets for furniture export from Serbia are: Germany, Greece, Great Britain, France, Italy and Russia. The strategic target of Serbia for other wood products is to reach exports of about $40 million by 2010. Key products for achieving this goal are: joinery (windows and doors), packaging, wood floors, hardboard and wood mouldings. The basic measures that should be taken for achieving these targets are:

• Market access into Russia and Arab countries with wood for interiors, windows, doors, floors and furniture.
• Export of wood packaging and hardboard.
• Export of wood moulding and wood toys for children.

Targeted markets are Russia, Arab countries, Germany, Greece and Italy.

For more information, contact us at: info@serbianfurniture.org